Instruction: Give the detailed answer to the following questions. (10 pts. each)
1. What is Search Engine Optimization?
2. How to do search engine optimization?
3. What are the Do's and Don'ts of search engine optimization?
4. Give at least 10 related sites that discuss about SEO.
16 comments:
1.)What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
2. How to do search engine optimization
Search engine optimization and promotion is far from an exact science. In order to find your way through myth and dated hearsay, you need to gain access to up-to-date information on how to boost site ranking. Below find some of the best guides to search engine placement and submission.
Do read our new series of articles on search engine optimization! See also our reviews of books and ebooks on search engine optimization and list of online information on SE positioning.
3.) What are the Do's and Don'ts of search engine optimization?
If you want your online business to be successful, it's a good idea to optimize your site on a regular basis to make sure it's got a good position in the Web's top search engines. However, in order to maintain your ranking, you have to keep on top of what's happening in the rapidly changing search engine industry. The rules that affected your ranking yesterday may be meaningless tomorrow.
Read on to learn more about the latest developments in the search engine industry and what key tactics you should-and shouldn't-use to optimize your site to make sure it gets a high ranking with all the major search engines. Plus we'll show you the tools and resources you can use to keep it there.
The Times, They Are a Changin'
For the past few years, the major search engines have been preparing to square off against each other and battle it out for the industry's top spot. Google has been No. 1 for a while now, but Yahoo! and MSN have been making moves to steal the crown.
With a close-to-55-percent market share, Google is still extremely powerful. Yahoo! is the closest runner-up with about 20 percent of users choosing it as their main search engine, and MSN is a distant but threatening third, with about 10 percent of the global usage share.
Keep in mind, however, that Google and Yahoo! power many of the smaller search engines. For example, Google powers the free listings featured on AOL and Netscape, plus the paid listings featured on AOL, Netscape, Ask Jeeves, HotBot, Teoma and Lycos. Yahoo! powers free listings featured on AltaVista, AllTheWeb and HotBot, plus the paid listings on MSN, AltaVista and AllTheWeb.
You need to be aware of the latest trends in the search market if you want to gear your optimization efforts toward the engines that will send you as much traffic as possible. Of course, you also need to keep tabs on changes to the search engines themselves!
Search engines frequently change the algorithms they use to rank sites. They don't want unscrupulous site owners manipulating their indexing methods in order to get high rankings. By doing so, they damage the integrity of free search. As soon as the search engines become aware of a trick being used by "search engine spammers" to boost their site ranking, they figure out a way to catch them.
The search engines don't want to be manipulated by marketers. They want to provide the best unbiased results possible for any given search-or they'll lose users. That's why they need to change their algorithms so frequently-to stay ahead of the tricks people use to get top rankings.
So be careful! You don't want to catch yourself employing a great strategy promoted by a marketing "expert," only to find out it's a tactic the search engines hate! That could get you booted off their listings in no time flat.
Let's have a look at what exactly the search engines are currently looking for when indexing sites-and what they'll punish you for.
The Dos
There are still a lot of legitimate ways you can optimize your site to generate or maintain a high ranking without angering the search engines and causing them to drop you from their list. Here are some of the best things you can to do ensure your site has a high ranking:
1. Ask relevant sites to link to your site. In the past, scoring a high ranking with a search engine was all about positioning your keywords in "prime real estate" positions in your text and site coding. All that has changed, however, because these days, links are king.
Search engines place a huge amount of importance on the number of sites that link to yours. But it's not just the quantity of links that matter, it's also the quality. Search engines look at how relevant the links are, that is, how much the content of the linking site has in common with the content on your site. The more relevant, the better.
Search engines also look at how important the linking site is. What kind of online presence does it have? How much traffic does it get? For example, your site will get a higher ranking if it's linked to by sites such as BBC.com or nationalgeographic.com instead of, say, the personal homepage of your friend's neighbor's kid.
2. Pay attention to keyword inclusion and placement. Keywords may no longer be the sole determining factor of a site's ranking, but they're still pretty important. The most useful places to include them are:
In your domain name-only make sure your keywords are in the root of your URL, not the stem. For example, if your main keyword phrase is "cell phones," try to get a domain name such as "www.cell-phones.com" instead of "www.mobileusa.com/cell-phones." Some search engines will actually penalize sites for including key words in the stem of a URL.
In the title tags in your source code
In the meta description of your site. This is much less important than it used to be, but it can't hurt.
In your meta keyword tags
And be sure you only include relevant keywords. Search engines will penalize you if you try to sneak in keywords that have nothing to do with the content of your site.
3. Create content-rich information pages to direct traffic to your site. An easy way to boost the number of pages that link to your site is to create some pages yourself. However, you have to make sure these pages contain valuable content that provides people with useful information. Search engines hate "pointer pages" that have no content and exist only to add to the number of links pointing to a site.
Be sure the information relates to the content on your site and has your keywords placed in advantageous positions. This will boost the ranking of your pages with the search engines and ensure they get lots of traffic-which they can then redirect to your site.
4. Submit your site to online directories. Be sure to submit your site to important directories such as Yahoo!, the Open Directory Project and About.com, as well as smaller directories. Your listing on these directories will help your ranking with the major search engines.
5. Multiply and conquer. Create a community of related sites that link to each other. Why stop at only one information page? The more content-rich sites that point to your site, the better.
You can also boost the number of links that point to your site by dividing it into several separate sites that all link to each other. This works especially well if you sell a number of different products or services. If you build a different site to focus on each of your products and services, then you can also concentrate the use of specific keyword phrases on each site. That's another great way to boost your search engine ranking.
The Don'ts
Now that we've covered the dos, here come the don'ts. Although these questionable tactics have worked well in the past, the search engines absolutely hate them. If they catch you using any of these tricks, they may go so far as to drop you from their listings.
1. Beware of irrelevant links. Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like relevant links. If they find sites that have nothing in common with the content on your site linked to your Web site, they'll lower your relevancy rating.
2. Beware of irrelevant keywords. Search engines hate finding irrelevant keywords on your site-especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.
3. Don't "keyword stuff" your meta tags. In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines-but not any more. Search engines are on to this trick and will punish you for it by dropping your ranking.
4. Don't create "link farms." Link farms are the evil cousins of the information pages we discussed above. In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages, these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines.
The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.
5. Avoid "free for all" link pages. Don't bother placing links to your site on pages where everyone and their cousin is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
Now that you know the dos and don'ts of optimizing your site, let us introduce you to the essential tools and resources you need to utilize to optimize your site and stay on top of the search engine game. There are a lot of great tools out there that can help you optimize your site while ensuring that you stay on the good side of all the search engines. Here are a few of our favorites.
Tools
WordTracker. This great online tool helps you select specific keyword phrases that will direct more traffic to your site. Free and paid versions are available.
Optilink. A lot of search engine optimization experts swear by this software. It's a link reputation analyzer that helps you determine a site's reputation and why the search engines like it or dislike it. It comes in handy when you're checking out the competition or looking for reputable sites to link to yours.
WebPosition. This is a great piece of search engine placement software that generates Web pages designed to rank high on the major search engines. It also analyzes your existing Web pages, provides suggestions for improvement and tracks your ranking on different search engines.
Resources
Search Engine News. Planet Ocean's online resource, "The Unfair Advantage Book on Winning the Search Engine Wars," is updated monthly and provides excellent optimization tips and information on the search engine industry.
Search Engine Watch. This free site is another rich source of tips and information on the search engine industry. Paid memberships are available for more advanced content.
Search Engine Guide. This free site contains a lot of useful information about the smaller search engines on the Web and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final Thoughts
Recent research by search engine optimization experts suggests that there's a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much poorer listing with Yahoo! and vice versa.
This could mean that webmasters are focusing their optimization efforts solely on one search engine while neglecting to improve their ranking with the other. Or they might be using optimization tactics that work for Google on Yahoo!, without being aware that Yahoo! uses different criteria to index a site.
Either way, sites that aren't optimized for both Google and Yahoo! are missing out on a lot of potential visitors.
No one really knows what the future holds for the search engine industry, but one thing's for sure: Businesses that don't stay on top of the changes are going to find themselves slipping behind. Don't let that happen to your business!
4.) Give at least 10 related sites that discuss about SEO.
* sciencedirect/science.com
*http://news.stepforth.com/2006-news/10-Minute-Optimization-Redux.shtml
*blog.case.edu/webdev.com
*groups.google.com.ph
*www.searchbliss.com
*Buzzle.com
*sphinn.com
*webpronews.com
*google.com
*www.seochat.com
1.)What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
2. How to do search engine optimization
Search engine optimization and promotion is far from an exact science. In order to find your way through myth and dated hearsay, you need to gain access to up-to-date information on how to boost site ranking. Below find some of the best guides to search engine placement and submission.
Do read our new series of articles on search engine optimization! See also our reviews of books and ebooks on search engine optimization and list of online information on SE positioning.
3.) What are the Do's and Don'ts of search engine optimization?
If you want your online business to be successful, it's a good idea to optimize your site on a regular basis to make sure it's got a good position in the Web's top search engines. However, in order to maintain your ranking, you have to keep on top of what's happening in the rapidly changing search engine industry. The rules that affected your ranking yesterday may be meaningless tomorrow.
Read on to learn more about the latest developments in the search engine industry and what key tactics you should-and shouldn't-use to optimize your site to make sure it gets a high ranking with all the major search engines. Plus we'll show you the tools and resources you can use to keep it there.
The Times, They Are a Changin'
For the past few years, the major search engines have been preparing to square off against each other and battle it out for the industry's top spot. Google has been No. 1 for a while now, but Yahoo! and MSN have been making moves to steal the crown.
With a close-to-55-percent market share, Google is still extremely powerful. Yahoo! is the closest runner-up with about 20 percent of users choosing it as their main search engine, and MSN is a distant but threatening third, with about 10 percent of the global usage share.
Keep in mind, however, that Google and Yahoo! power many of the smaller search engines. For example, Google powers the free listings featured on AOL and Netscape, plus the paid listings featured on AOL, Netscape, Ask Jeeves, HotBot, Teoma and Lycos. Yahoo! powers free listings featured on AltaVista, AllTheWeb and HotBot, plus the paid listings on MSN, AltaVista and AllTheWeb.
You need to be aware of the latest trends in the search market if you want to gear your optimization efforts toward the engines that will send you as much traffic as possible. Of course, you also need to keep tabs on changes to the search engines themselves!
Search engines frequently change the algorithms they use to rank sites. They don't want unscrupulous site owners manipulating their indexing methods in order to get high rankings. By doing so, they damage the integrity of free search. As soon as the search engines become aware of a trick being used by "search engine spammers" to boost their site ranking, they figure out a way to catch them.
The search engines don't want to be manipulated by marketers. They want to provide the best unbiased results possible for any given search-or they'll lose users. That's why they need to change their algorithms so frequently-to stay ahead of the tricks people use to get top rankings.
So be careful! You don't want to catch yourself employing a great strategy promoted by a marketing "expert," only to find out it's a tactic the search engines hate! That could get you booted off their listings in no time flat.
Let's have a look at what exactly the search engines are currently looking for when indexing sites-and what they'll punish you for.
The Dos
There are still a lot of legitimate ways you can optimize your site to generate or maintain a high ranking without angering the search engines and causing them to drop you from their list. Here are some of the best things you can to do ensure your site has a high ranking:
1. Ask relevant sites to link to your site. In the past, scoring a high ranking with a search engine was all about positioning your keywords in "prime real estate" positions in your text and site coding. All that has changed, however, because these days, links are king.
Search engines place a huge amount of importance on the number of sites that link to yours. But it's not just the quantity of links that matter, it's also the quality. Search engines look at how relevant the links are, that is, how much the content of the linking site has in common with the content on your site. The more relevant, the better.
Search engines also look at how important the linking site is. What kind of online presence does it have? How much traffic does it get? For example, your site will get a higher ranking if it's linked to by sites such as BBC.com or nationalgeographic.com instead of, say, the personal homepage of your friend's neighbor's kid.
2. Pay attention to keyword inclusion and placement. Keywords may no longer be the sole determining factor of a site's ranking, but they're still pretty important. The most useful places to include them are:
In your domain name-only make sure your keywords are in the root of your URL, not the stem. For example, if your main keyword phrase is "cell phones," try to get a domain name such as "www.cell-phones.com" instead of "www.mobileusa.com/cell-phones." Some search engines will actually penalize sites for including key words in the stem of a URL.
In the title tags in your source code
In the meta description of your site. This is much less important than it used to be, but it can't hurt.
In your meta keyword tags
And be sure you only include relevant keywords. Search engines will penalize you if you try to sneak in keywords that have nothing to do with the content of your site.
3. Create content-rich information pages to direct traffic to your site. An easy way to boost the number of pages that link to your site is to create some pages yourself. However, you have to make sure these pages contain valuable content that provides people with useful information. Search engines hate "pointer pages" that have no content and exist only to add to the number of links pointing to a site.
Be sure the information relates to the content on your site and has your keywords placed in advantageous positions. This will boost the ranking of your pages with the search engines and ensure they get lots of traffic-which they can then redirect to your site.
4. Submit your site to online directories. Be sure to submit your site to important directories such as Yahoo!, the Open Directory Project and About.com, as well as smaller directories. Your listing on these directories will help your ranking with the major search engines.
5. Multiply and conquer. Create a community of related sites that link to each other. Why stop at only one information page? The more content-rich sites that point to your site, the better.
You can also boost the number of links that point to your site by dividing it into several separate sites that all link to each other. This works especially well if you sell a number of different products or services. If you build a different site to focus on each of your products and services, then you can also concentrate the use of specific keyword phrases on each site. That's another great way to boost your search engine ranking.
The Don'ts
Now that we've covered the dos, here come the don'ts. Although these questionable tactics have worked well in the past, the search engines absolutely hate them. If they catch you using any of these tricks, they may go so far as to drop you from their listings.
1. Beware of irrelevant links. Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like relevant links. If they find sites that have nothing in common with the content on your site linked to your Web site, they'll lower your relevancy rating.
2. Beware of irrelevant keywords. Search engines hate finding irrelevant keywords on your site-especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.
3. Don't "keyword stuff" your meta tags. In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines-but not any more. Search engines are on to this trick and will punish you for it by dropping your ranking.
4. Don't create "link farms." Link farms are the evil cousins of the information pages we discussed above. In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages, these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines.
The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.
5. Avoid "free for all" link pages. Don't bother placing links to your site on pages where everyone and their cousin is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
Now that you know the dos and don'ts of optimizing your site, let us introduce you to the essential tools and resources you need to utilize to optimize your site and stay on top of the search engine game. There are a lot of great tools out there that can help you optimize your site while ensuring that you stay on the good side of all the search engines. Here are a few of our favorites.
Tools
WordTracker. This great online tool helps you select specific keyword phrases that will direct more traffic to your site. Free and paid versions are available.
Optilink. A lot of search engine optimization experts swear by this software. It's a link reputation analyzer that helps you determine a site's reputation and why the search engines like it or dislike it. It comes in handy when you're checking out the competition or looking for reputable sites to link to yours.
WebPosition. This is a great piece of search engine placement software that generates Web pages designed to rank high on the major search engines. It also analyzes your existing Web pages, provides suggestions for improvement and tracks your ranking on different search engines.
Resources
Search Engine News. Planet Ocean's online resource, "The Unfair Advantage Book on Winning the Search Engine Wars," is updated monthly and provides excellent optimization tips and information on the search engine industry.
Search Engine Watch. This free site is another rich source of tips and information on the search engine industry. Paid memberships are available for more advanced content.
Search Engine Guide. This free site contains a lot of useful information about the smaller search engines on the Web and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final Thoughts
Recent research by search engine optimization experts suggests that there's a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much poorer listing with Yahoo! and vice versa.
This could mean that webmasters are focusing their optimization efforts solely on one search engine while neglecting to improve their ranking with the other. Or they might be using optimization tactics that work for Google on Yahoo!, without being aware that Yahoo! uses different criteria to index a site.
Either way, sites that aren't optimized for both Google and Yahoo! are missing out on a lot of potential visitors.
No one really knows what the future holds for the search engine industry, but one thing's for sure: Businesses that don't stay on top of the changes are going to find themselves slipping behind. Don't let that happen to your business!
4.) Give at least 10 related sites that discuss about SEO.
* sciencedirect/science.com
*http://news.stepforth.com/2006-news/10-Minute-Optimization-Redux.shtml
*blog.case.edu/webdev.com
*groups.google.com.ph
*www.searchbliss.com
*Buzzle.com
*sphinn.com
*webpronews.com
*google.com
*www.seochat.com
1.)What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
2. How to do search engine optimization
Search engine optimization and promotion is far from an exact science. In order to find your way through myth and dated hearsay, you need to gain access to up-to-date information on how to boost site ranking. Below find some of the best guides to search engine placement and submission.
Do read our new series of articles on search engine optimization! See also our reviews of books and ebooks on search engine optimization and list of online information on SE positioning.
3.) What are the Do's and Don'ts of search engine optimization?
If you want your online business to be successful, it's a good idea to optimize your site on a regular basis to make sure it's got a good position in the Web's top search engines. However, in order to maintain your ranking, you have to keep on top of what's happening in the rapidly changing search engine industry. The rules that affected your ranking yesterday may be meaningless tomorrow.
Read on to learn more about the latest developments in the search engine industry and what key tactics you should-and shouldn't-use to optimize your site to make sure it gets a high ranking with all the major search engines. Plus we'll show you the tools and resources you can use to keep it there.
The Times, They Are a Changin'
For the past few years, the major search engines have been preparing to square off against each other and battle it out for the industry's top spot. Google has been No. 1 for a while now, but Yahoo! and MSN have been making moves to steal the crown.
With a close-to-55-percent market share, Google is still extremely powerful. Yahoo! is the closest runner-up with about 20 percent of users choosing it as their main search engine, and MSN is a distant but threatening third, with about 10 percent of the global usage share.
Keep in mind, however, that Google and Yahoo! power many of the smaller search engines. For example, Google powers the free listings featured on AOL and Netscape, plus the paid listings featured on AOL, Netscape, Ask Jeeves, HotBot, Teoma and Lycos. Yahoo! powers free listings featured on AltaVista, AllTheWeb and HotBot, plus the paid listings on MSN, AltaVista and AllTheWeb.
You need to be aware of the latest trends in the search market if you want to gear your optimization efforts toward the engines that will send you as much traffic as possible. Of course, you also need to keep tabs on changes to the search engines themselves!
Search engines frequently change the algorithms they use to rank sites. They don't want unscrupulous site owners manipulating their indexing methods in order to get high rankings. By doing so, they damage the integrity of free search. As soon as the search engines become aware of a trick being used by "search engine spammers" to boost their site ranking, they figure out a way to catch them.
The search engines don't want to be manipulated by marketers. They want to provide the best unbiased results possible for any given search-or they'll lose users. That's why they need to change their algorithms so frequently-to stay ahead of the tricks people use to get top rankings.
So be careful! You don't want to catch yourself employing a great strategy promoted by a marketing "expert," only to find out it's a tactic the search engines hate! That could get you booted off their listings in no time flat.
Let's have a look at what exactly the search engines are currently looking for when indexing sites-and what they'll punish you for.
The Dos
There are still a lot of legitimate ways you can optimize your site to generate or maintain a high ranking without angering the search engines and causing them to drop you from their list. Here are some of the best things you can to do ensure your site has a high ranking:
1. Ask relevant sites to link to your site. In the past, scoring a high ranking with a search engine was all about positioning your keywords in "prime real estate" positions in your text and site coding. All that has changed, however, because these days, links are king.
Search engines place a huge amount of importance on the number of sites that link to yours. But it's not just the quantity of links that matter, it's also the quality. Search engines look at how relevant the links are, that is, how much the content of the linking site has in common with the content on your site. The more relevant, the better.
Search engines also look at how important the linking site is. What kind of online presence does it have? How much traffic does it get? For example, your site will get a higher ranking if it's linked to by sites such as BBC.com or nationalgeographic.com instead of, say, the personal homepage of your friend's neighbor's kid.
2. Pay attention to keyword inclusion and placement. Keywords may no longer be the sole determining factor of a site's ranking, but they're still pretty important. The most useful places to include them are:
In your domain name-only make sure your keywords are in the root of your URL, not the stem. For example, if your main keyword phrase is "cell phones," try to get a domain name such as "www.cell-phones.com" instead of "www.mobileusa.com/cell-phones." Some search engines will actually penalize sites for including key words in the stem of a URL.
In the title tags in your source code
In the meta description of your site. This is much less important than it used to be, but it can't hurt.
In your meta keyword tags
And be sure you only include relevant keywords. Search engines will penalize you if you try to sneak in keywords that have nothing to do with the content of your site.
3. Create content-rich information pages to direct traffic to your site. An easy way to boost the number of pages that link to your site is to create some pages yourself. However, you have to make sure these pages contain valuable content that provides people with useful information. Search engines hate "pointer pages" that have no content and exist only to add to the number of links pointing to a site.
Be sure the information relates to the content on your site and has your keywords placed in advantageous positions. This will boost the ranking of your pages with the search engines and ensure they get lots of traffic-which they can then redirect to your site.
4. Submit your site to online directories. Be sure to submit your site to important directories such as Yahoo!, the Open Directory Project and About.com, as well as smaller directories. Your listing on these directories will help your ranking with the major search engines.
5. Multiply and conquer. Create a community of related sites that link to each other. Why stop at only one information page? The more content-rich sites that point to your site, the better.
You can also boost the number of links that point to your site by dividing it into several separate sites that all link to each other. This works especially well if you sell a number of different products or services. If you build a different site to focus on each of your products and services, then you can also concentrate the use of specific keyword phrases on each site. That's another great way to boost your search engine ranking.
The Don'ts
Now that we've covered the dos, here come the don'ts. Although these questionable tactics have worked well in the past, the search engines absolutely hate them. If they catch you using any of these tricks, they may go so far as to drop you from their listings.
1. Beware of irrelevant links. Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like relevant links. If they find sites that have nothing in common with the content on your site linked to your Web site, they'll lower your relevancy rating.
2. Beware of irrelevant keywords. Search engines hate finding irrelevant keywords on your site-especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.
3. Don't "keyword stuff" your meta tags. In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines-but not any more. Search engines are on to this trick and will punish you for it by dropping your ranking.
4. Don't create "link farms." Link farms are the evil cousins of the information pages we discussed above. In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages, these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines.
The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.
5. Avoid "free for all" link pages. Don't bother placing links to your site on pages where everyone and their cousin is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
Now that you know the dos and don'ts of optimizing your site, let us introduce you to the essential tools and resources you need to utilize to optimize your site and stay on top of the search engine game. There are a lot of great tools out there that can help you optimize your site while ensuring that you stay on the good side of all the search engines. Here are a few of our favorites.
Tools
WordTracker. This great online tool helps you select specific keyword phrases that will direct more traffic to your site. Free and paid versions are available.
Optilink. A lot of search engine optimization experts swear by this software. It's a link reputation analyzer that helps you determine a site's reputation and why the search engines like it or dislike it. It comes in handy when you're checking out the competition or looking for reputable sites to link to yours.
WebPosition. This is a great piece of search engine placement software that generates Web pages designed to rank high on the major search engines. It also analyzes your existing Web pages, provides suggestions for improvement and tracks your ranking on different search engines.
Resources
Search Engine News. Planet Ocean's online resource, "The Unfair Advantage Book on Winning the Search Engine Wars," is updated monthly and provides excellent optimization tips and information on the search engine industry.
Search Engine Watch. This free site is another rich source of tips and information on the search engine industry. Paid memberships are available for more advanced content.
Search Engine Guide. This free site contains a lot of useful information about the smaller search engines on the Web and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final Thoughts
Recent research by search engine optimization experts suggests that there's a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much poorer listing with Yahoo! and vice versa.
This could mean that webmasters are focusing their optimization efforts solely on one search engine while neglecting to improve their ranking with the other. Or they might be using optimization tactics that work for Google on Yahoo!, without being aware that Yahoo! uses different criteria to index a site.
Either way, sites that aren't optimized for both Google and Yahoo! are missing out on a lot of potential visitors.
No one really knows what the future holds for the search engine industry, but one thing's for sure: Businesses that don't stay on top of the changes are going to find themselves slipping behind. Don't let that happen to your business!
4.) Give at least 10 related sites that discuss about SEO.
* sciencedirect/science.com
*http://news.stepforth.com/2006-news/10-Minute-Optimization-Redux.shtml
*blog.case.edu/webdev.com
*groups.google.com.ph
*www.searchbliss.com
*Buzzle.com
*sphinn.com
*webpronews.com
*google.com
*www.seochat.com
1.)What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
2. How to do search engine optimization
Search engine optimization and promotion is far from an exact science. In order to find your way through myth and dated hearsay, you need to gain access to up-to-date information on how to boost site ranking. Below find some of the best guides to search engine placement and submission.
Do read our new series of articles on search engine optimization! See also our reviews of books and ebooks on search engine optimization and list of online information on SE positioning.
3.) What are the Do's and Don'ts of search engine optimization?
If you want your online business to be successful, it's a good idea to optimize your site on a regular basis to make sure it's got a good position in the Web's top search engines. However, in order to maintain your ranking, you have to keep on top of what's happening in the rapidly changing search engine industry. The rules that affected your ranking yesterday may be meaningless tomorrow.
Read on to learn more about the latest developments in the search engine industry and what key tactics you should-and shouldn't-use to optimize your site to make sure it gets a high ranking with all the major search engines. Plus we'll show you the tools and resources you can use to keep it there.
The Times, They Are a Changin'
For the past few years, the major search engines have been preparing to square off against each other and battle it out for the industry's top spot. Google has been No. 1 for a while now, but Yahoo! and MSN have been making moves to steal the crown.
With a close-to-55-percent market share, Google is still extremely powerful. Yahoo! is the closest runner-up with about 20 percent of users choosing it as their main search engine, and MSN is a distant but threatening third, with about 10 percent of the global usage share.
Keep in mind, however, that Google and Yahoo! power many of the smaller search engines. For example, Google powers the free listings featured on AOL and Netscape, plus the paid listings featured on AOL, Netscape, Ask Jeeves, HotBot, Teoma and Lycos. Yahoo! powers free listings featured on AltaVista, AllTheWeb and HotBot, plus the paid listings on MSN, AltaVista and AllTheWeb.
You need to be aware of the latest trends in the search market if you want to gear your optimization efforts toward the engines that will send you as much traffic as possible. Of course, you also need to keep tabs on changes to the search engines themselves!
Search engines frequently change the algorithms they use to rank sites. They don't want unscrupulous site owners manipulating their indexing methods in order to get high rankings. By doing so, they damage the integrity of free search. As soon as the search engines become aware of a trick being used by "search engine spammers" to boost their site ranking, they figure out a way to catch them.
The search engines don't want to be manipulated by marketers. They want to provide the best unbiased results possible for any given search-or they'll lose users. That's why they need to change their algorithms so frequently-to stay ahead of the tricks people use to get top rankings.
So be careful! You don't want to catch yourself employing a great strategy promoted by a marketing "expert," only to find out it's a tactic the search engines hate! That could get you booted off their listings in no time flat.
Let's have a look at what exactly the search engines are currently looking for when indexing sites-and what they'll punish you for.
The Dos
There are still a lot of legitimate ways you can optimize your site to generate or maintain a high ranking without angering the search engines and causing them to drop you from their list. Here are some of the best things you can to do ensure your site has a high ranking:
1. Ask relevant sites to link to your site. In the past, scoring a high ranking with a search engine was all about positioning your keywords in "prime real estate" positions in your text and site coding. All that has changed, however, because these days, links are king.
Search engines place a huge amount of importance on the number of sites that link to yours. But it's not just the quantity of links that matter, it's also the quality. Search engines look at how relevant the links are, that is, how much the content of the linking site has in common with the content on your site. The more relevant, the better.
Search engines also look at how important the linking site is. What kind of online presence does it have? How much traffic does it get? For example, your site will get a higher ranking if it's linked to by sites such as BBC.com or nationalgeographic.com instead of, say, the personal homepage of your friend's neighbor's kid.
2. Pay attention to keyword inclusion and placement. Keywords may no longer be the sole determining factor of a site's ranking, but they're still pretty important. The most useful places to include them are:
In your domain name-only make sure your keywords are in the root of your URL, not the stem. For example, if your main keyword phrase is "cell phones," try to get a domain name such as "www.cell-phones.com" instead of "www.mobileusa.com/cell-phones." Some search engines will actually penalize sites for including key words in the stem of a URL.
In the title tags in your source code
In the meta description of your site. This is much less important than it used to be, but it can't hurt.
In your meta keyword tags
And be sure you only include relevant keywords. Search engines will penalize you if you try to sneak in keywords that have nothing to do with the content of your site.
3. Create content-rich information pages to direct traffic to your site. An easy way to boost the number of pages that link to your site is to create some pages yourself. However, you have to make sure these pages contain valuable content that provides people with useful information. Search engines hate "pointer pages" that have no content and exist only to add to the number of links pointing to a site.
Be sure the information relates to the content on your site and has your keywords placed in advantageous positions. This will boost the ranking of your pages with the search engines and ensure they get lots of traffic-which they can then redirect to your site.
4. Submit your site to online directories. Be sure to submit your site to important directories such as Yahoo!, the Open Directory Project and About.com, as well as smaller directories. Your listing on these directories will help your ranking with the major search engines.
5. Multiply and conquer. Create a community of related sites that link to each other. Why stop at only one information page? The more content-rich sites that point to your site, the better.
You can also boost the number of links that point to your site by dividing it into several separate sites that all link to each other. This works especially well if you sell a number of different products or services. If you build a different site to focus on each of your products and services, then you can also concentrate the use of specific keyword phrases on each site. That's another great way to boost your search engine ranking.
The Don'ts
Now that we've covered the dos, here come the don'ts. Although these questionable tactics have worked well in the past, the search engines absolutely hate them. If they catch you using any of these tricks, they may go so far as to drop you from their listings.
1. Beware of irrelevant links. Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like relevant links. If they find sites that have nothing in common with the content on your site linked to your Web site, they'll lower your relevancy rating.
2. Beware of irrelevant keywords. Search engines hate finding irrelevant keywords on your site-especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.
3. Don't "keyword stuff" your meta tags. In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines-but not any more. Search engines are on to this trick and will punish you for it by dropping your ranking.
4. Don't create "link farms." Link farms are the evil cousins of the information pages we discussed above. In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages, these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines.
The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.
5. Avoid "free for all" link pages. Don't bother placing links to your site on pages where everyone and their cousin is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
Now that you know the dos and don'ts of optimizing your site, let us introduce you to the essential tools and resources you need to utilize to optimize your site and stay on top of the search engine game. There are a lot of great tools out there that can help you optimize your site while ensuring that you stay on the good side of all the search engines. Here are a few of our favorites.
Tools
WordTracker. This great online tool helps you select specific keyword phrases that will direct more traffic to your site. Free and paid versions are available.
Optilink. A lot of search engine optimization experts swear by this software. It's a link reputation analyzer that helps you determine a site's reputation and why the search engines like it or dislike it. It comes in handy when you're checking out the competition or looking for reputable sites to link to yours.
WebPosition. This is a great piece of search engine placement software that generates Web pages designed to rank high on the major search engines. It also analyzes your existing Web pages, provides suggestions for improvement and tracks your ranking on different search engines.
Resources
Search Engine News. Planet Ocean's online resource, "The Unfair Advantage Book on Winning the Search Engine Wars," is updated monthly and provides excellent optimization tips and information on the search engine industry.
Search Engine Watch. This free site is another rich source of tips and information on the search engine industry. Paid memberships are available for more advanced content.
Search Engine Guide. This free site contains a lot of useful information about the smaller search engines on the Web and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final Thoughts
Recent research by search engine optimization experts suggests that there's a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much poorer listing with Yahoo! and vice versa.
This could mean that webmasters are focusing their optimization efforts solely on one search engine while neglecting to improve their ranking with the other. Or they might be using optimization tactics that work for Google on Yahoo!, without being aware that Yahoo! uses different criteria to index a site.
Either way, sites that aren't optimized for both Google and Yahoo! are missing out on a lot of potential visitors.
No one really knows what the future holds for the search engine industry, but one thing's for sure: Businesses that don't stay on top of the changes are going to find themselves slipping behind. Don't let that happen to your business!
4.) Give at least 10 related sites that discuss about SEO.
* sciencedirect/science.com
*http://news.stepforth.com/2006-news/10-Minute-Optimization-Redux.shtml
*blog.case.edu/webdev.com
*groups.google.com.ph
*www.searchbliss.com
*Buzzle.com
*sphinn.com
*webpronews.com
*google.com
*www.seochat.com
FROM MARLON
Ernie Alburo
Felipe Verallo Memorial Foundation College
Clotilde Hills, Dakit,Bogo City, Cebu
1. What is search engine optimization?
-- the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
2. How to do search engine optimization?
-- PRELIMINARY SEARCHING HINTS
1. Choose a search engine, directory or library in accordance with
the kind of search you are doing and the kind of results you are seeking.
2. Consider: Are you looking for a Web site? Information that might
be contained within Usenet? Academic articles that may only be
retrievable with gopher?
3. Determine your aims: Do you want a specific hard-to-find document
on an esoteric subject, or general information on a broader topic? Do
you need to search the entire Web, or is what you are seeking likely
to be found on a number of sites, or only the most popular sites?
4. In making your choice, determine whether the information you are
looking for is likely to be in a page's title or first paragraph, or buried
deeper within the document or site.
5. Use a search engine's advanced features, if available, and read the
help files if you are unclear about its searching procedure.
CHOOSING SEARCH TERMS AND SYNTAX
1. Enter synonyms, alternate spellings and alternate forms (e.g. dance,
dancing, dances) for your search terms.
2. Enter all the singular or unique terms which are likely to be included
in the document or site you are seeking.
3. Avoid using very common terms (e.g. Internet, people) which
may lead to a preponderance of irrelevant search results.
4. Determine how your search engine uses capitals and plurals, and
enter capitalized or plural forms of your search words if appropriate.
5. Use a phrase or proper name if possible to narrow your search
and therefore retrieve more relevant results (unless you want a large
number of results)
6. Use multiple operators (e.g. AND, NOT) if a search engine
allows you to do so.
7. If you receive too many results, refine and improve your search.
(After perusing the results, you may become aware of how to use
NOT - e.g. Boston AND hockey AND NOT Bruins)
8. Pay attention to proper spacing and punctuation in your search
syntax (i.e. no space when using + means +term not + term)
3. What are the Do's and Dont's of search engine optimization?
-- Do's and Dont's on SEO February 12th, 2007
as webmaster know, search engine optimization is a tedious job and process for a long term goal. Creating or optimizing site to rank high is a challenge. Different and thousands of questions left unanswered like how can one maintain the rank on search engines. As for thoughts on seo do's and dont's here are some points to consider.
DO's on SEO
1.Natural Link Buil-Up. Creating links on natural way means having links to your site on a long term not in a thousand link on a snap or a blink in of an eye.
2. Creating a search engine friendly url or links. This clearly indicates good points where search engine bots can easily crawl your site without those long url or session id attached to the page being optimized.
3. Quality backlinks or related backlinks. Meaning if your site is about food, webmaster should have links pointing to their site that is related or close to related on food topic.
4. Avoid linking to sites you think and considered to be spam sites.
5. On links pointing to your site. Be sure that your site is on the page where links are enough and cannot be more than 100 site on one page.
6. Links signature should be the keyword you want your site to be optimized.
7. On the issue of keyword. A varying keywords also helps on site optimization. Not just a single word for keyword but a phrase help. Say you want your site to be optimize for word "actress", you can try combination that have actress on it, taking an example like, "site for actress" or the like.
8. Be sure that sitemap is accessible on your site on both grounds. From search engine bots view and human view. Site should be accessible by bots meaning bots can crawl your site without a blockage unless you want your site not to be crawled. Human readable sitemap helps on visitors navigation to your site.
9.Utilize the power of article submission.
10. A descriptive title of your site or pages that meets the quality guidelines of search engine like title not greater than 30 characters.
11.On content. A fresh and relevant content is basically a must have on a site. Sites not updated for a long time make it look like dead on human view and on search engine view.
12. On site description. Be constructive on your site description. Having your keyword on your site description repetitively can hurt your site on search engines.
DONT's on SEO
1. Building links in a glance. Too early links like a thousand links in a short span of time can put your site on the sandbox of penalized.
2. Avoiding link farms.
3. Redirect site to other pages can also hurt site integrity.
4. Hidden text to fool search engines to rank high is also being pick up by bots thus considering your site out of their quality guidelines
5. Avoid submitting your site using automatic submission service.
6. DONT SPAM.
4. Give at least 10 related sites that discuss about SEO.
--
1. http://www.highrankings.com/forum/
2.
http://www.toptentraffic.com/
3.
http://www.gybol.com/Services/Design/SEO.html
4.
http://www.rmwest.com/
5.
http://www.fkanigroup.com/
6.
http://www.topsitelistings.com/news/ag011602.php
7.
http://www.matrix23.co.uk/
8.
http://www.seoandmore.com/
9.
http://www.galleon-seo.co.uk/
10.
http://www.apexinternet.co.nz/
1. The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
2. Choose the right keywords (keyword optimization)
Optimize your pages for your selected keywords (web page optimization), and
Get quality inbound links to your pages (off-site factors).
3. Ask relevant sites to link to your site.
Pay attention to keyword inclusion and placement.
Create content-rich information pages to direct traffic to your site.
Submit your site to online directories.
Multiply and conquer.
Beware of irrelevant links.
Beware of irrelevant keywords.
Don't "keyword stuff" your meta tags.
Don't create "link farms."
Avoid "free for all" link pages.
4www.entrepreneur.com/ebusiness/searchoptimization/article71916.html
www.morevisibility.com/seo-whitepaper-library.html
www.articlestreet.com/
www.alibiproductions.com/html/seo.html
www.submitexpress.com/
www.bruceclay.com/web_rank.htm
www.inteliture.com/
www.submitawebsite.com
www.1-hit.com
www.customermagnetism.com
1. What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
2. How to do search engine optimization?
Do It Yourself Search Engine Optimization.A search engine optimization campaign can easily be divided in three fundamental stages:
Choose the right keywords (keyword optimization)
Optimize your pages for your selected keywords (web page optimization), and
Get quality inbound links to your pages (off-site factors).
In the next few pages, we will teach you how to follow a systematic approach to complete these three steps, using free tools available on the net.
PART I: Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
clearly describe the purpose and content of your site, and,
allow your site to show up as close to the first results page as possible.
A good position doesn't depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.
Let's start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them. That is why, from now on, we will talk about keyphrases, not keywords. Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).
3. What are the DO's and Dont's of search engine optimization?
Search Engine Optimisation - Do's and Dont's
by Inge Jones
Everybody had heard of breaking the law before. But what most webmasters don't realise, is that you can be breaking Cyber law on your website by simple ignorance. Like in every country, there are certain rules to obey, in the same way on the Internet, there are also rules to obey. These are called Search Engine rules.
A recent upset ripped through the webmaster world as Germany's BMW website, http://www.bmw.de got banned from the two major Search Engines, Google and Yahoo, due to unethical search engine optimization practices. It was promptly re-indexed when they removed the technology the search engines frowned upon, but in most cases, a website could be banned from a search engine for longer than just a week or two.
Many web site owners thrive on business they get through their websites. Unfortunately, a lot of webmasters are unaware of search engine rules and regulations. In the game of SEO, people try to get their website ranked high on search engines any ways and means possible. Very often, however, there are illegal and unethical practices that are being followed, many times, unknowingly.
4. Give at least 10 related sites that discuss about SEO.
1.
http://forums.seochat.com/
2. http://www.iwebtool.com/articles/view_9149.html
3.
http://www.designerwebpages.com.au/search_engine_optimization.html
4.
http://www.seoandmore.com/
5.
http://www.web-pro.co.uk/webpromotion.html
6.
http://www.paulterry.co.uk/searchengines.html
7.
http://www.galleon-seo.co.uk/
8.
http://www.apexinternet.co.nz/
9.
http://www.it-director.com/blogs/Abrahams_Accessibility/2007/2/Accessibility_and_Search_Engine_Optimisation.html
10.
http://www.highposition.net/search-engine-optimisation.html
Authored By:Lithel May E. Jimenez
1. What is Search Engine Optimization?
Search engine optimization (SEO) is the practice of guiding the development of a Web site so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases. That's a long and rather complicated sentence, and yet it hardly begins to define search engine optimization.
It doesn't address the fact that most often, search engine optimization consultants (SEOs) are not invited to participate in a project until after the Web site is completed and launched, and are therefore not "guiding the development" of the Web site. Rather, SEOs most often are called upon to rehabilitate an existing Web site, usually after it is determined that a competitor is ranking higher in search engine results.
This paper will discuss the evolution of the Internet as a business and marketing medium, the parties involved in promoting the use of the Internet as a business and marketing medium, and the role of search engine optimization experts in the building of successful online marketing campaigns. Particular focus will be given to the difference between winning on the search engines and buying top placement in the search engines' sponsored results.
2. How to do search engine optimization.
Search engine optimization doesn’t cost, but not paying attention to search engine optimization costs you plenty. The following are tips, techniques, and the tools you need to create a search engine friendly website or blog. SEO (Search Engine Optimization) is the technique of fixing code, writing keywords, and making your site an open door to search engines to come in and explore.
If you are not familiar with SEO and search engine page ranking, then check out my article on How Google Ranks Websites for a better understanding of how search engines work and how they evaluate your site. And for more information on how a search engine gathers information from your blog, read How Search Engines See, Search, and Visit Your Website.
3. The Dos and Don'ts
There are still a lot of legitimate ways you can optimize your site to generate or maintain a high ranking without angering the search engines and causing them to drop you from their list. Here are some of the best things you can to do ensure your site has a high ranking:
a. Ask relevant sites to link to your site. In the past, scoring a high ranking with a search engine was all about positioning your keywords in "prime real estate" positions in your text and site coding. All that has changed, however, because these days, links are king.
Search engines place a huge amount of importance on the number of sites that link to yours. But it's not just the quantity of links that matter, it's also the quality. Search engines look at how relevant the links are, that is, how much the content of the linking site has in common with the content on your site. The more relevant, the better.
Search engines also look at how important the linking site is. What kind of online presence does it have? How much traffic does it get? For example, your site will get a higher ranking if it's linked to by sites such as BBC.com or nationalgeographic.com instead of, say, the personal homepage of your friend's neighbor's kid.
b. Pay attention to keyword inclusion and placement. Keywords may no longer be the sole determining factor of a site's ranking, but they're still pretty important. The most useful places to include them are:
In your domain name—only make sure your keywords are in the root of your URL, not the stem. For example, if your main keyword phrase is "cell phones," try to get a domain name such as "www.cell-phones.com" instead of "www.mobileusa.com/cell-phones." Some search engines will actually penalize sites for including key words in the stem of a URL.
In the title tags in your source code
In the meta description of your site. This is much less important than it used to be, but it can't hurt.
In your meta keyword tags
And be sure you only include relevant keywords. Search engines will penalize you if you try to sneak in keywords that have nothing to do with the content of your site.
c. Create content-rich information pages to direct traffic to your site. An easy way to boost the number of pages that link to your site is to create some pages yourself. However, you have to make sure these pages contain valuable content that provides people with useful information. Search engines hate "pointer pages" that have no content and exist only to add to the number of links pointing to a site.
Be sure the information relates to the content on your site and has your keywords placed in advantageous positions. This will boost the ranking of your pages with the search engines and ensure they get lots of traffic—which they can then redirect to your site.
d. Submit your site to online directories. Be sure to submit your site to important directories such as Yahoo!, the Open Directory Project and About.com, as well as smaller directories. Your listing on these directories will help your ranking with the major search engines.
e. Multiply and conquer. Create a community of related sites that link to each other. Why stop at only one information page? The more content-rich sites that point to your site, the better.
You can also boost the number of links that point to your site by dividing it into several separate sites that all link to each other. This works especially well if you sell a number of different products or services. If you build a different site to focus on each of your products and services, then you can also concentrate the use of specific keyword phrases on each site. That's another great way to boost your search engine ranking.
The Don'ts
Now that we've covered the dos, here come the don'ts. Although these questionable tactics have worked well in the past, the search engines absolutely hate them. If they catch you using any of these tricks, they may go so far as to drop you from their listings.
a. Beware of irrelevant links. Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like relevant links. If they find sites that have nothing in common with the content on your site linked to your Web site, they'll lower your relevancy rating.
b. Beware of irrelevant keywords. Search engines hate finding irrelevant keywords on your site—especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.
c. Don't "keyword stuff" your meta tags. In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines—but not any more. Search engines are on to this trick and will punish you for it by dropping your ranking.
d. Don't create "link farms." Link farms are the evil cousins of the information pages we discussed above. In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages, these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines.
The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.
e. Avoid "free for all" link pages. Don't bother placing links to your site on pages where everyone and their cousin is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
4. Give at least 10 related sites that discuss about SEO.
=google.com
=yahoo.com
=websearch.com
=slashmysearch.com
=fusionbot.com
=wikipedia.org
=wikipedia.org
=altavista.com
=search.com
=dogpile.com
1.What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
2.How to do search engine optimization?
To search engine optimization campaign can easily be divided in three fundamental stages:
1.Choose the right keywords (keyword optimization)
2.Optimize your pages for your selected keywords (web page optimization), and
3.Get quality inbound links to your pages (off-site factors).
In the next few pages, we will teach you how to follow a systematic approach to complete these three steps, using free tools available on the net.
Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
clearly describe the purpose and content of your site, and,
allow your site to show up as close to the first results page as possible.
A good position doesn't depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.
Let's start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them. That is why, from now on, we will talk about keyphrases, not keywords. Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).
3.What are the do'd donts of search engine optimiztion?Do's:
do's
Customize Your Site!
Creating a site that is rich with custom, unique content is perhaps the most important aspect of a successful SEO campaign. Industry portals (i.e. real estate, mortgage, etc.) offer you a website with a library of provided, professionally written content, but there's one problem: it's not unique.
DON'T's
Irrelevant or Excessive Keywords/META Tags
Loading a page with excessive keywords is referred to as "stuffing," and can have severe consequences for a website, as search engines view the practice as an attempt to skew their search results. Due to the complex and secretive nature of search engine ranking algorithms, and the frequency at which they're updated, knowing exactly how much is too much is an impossibility. However, trial and error observations have given the SEO community some insight into the effective use of keywords.
When selecting keywords for a web page, choose several key terms and phrases that are relevant to the content of that page. For instance, if you create a web page dealing with homes in San Francisco, your list of keywords might be San Francisco homes, real estate, homes for sale, homes in San Francisco, and San Francisco property listings. There are also many online resources to help you acquire a list of solid keywords. After selecting your keywords, use those same words and phrases throughout the page content in a way that is natural and easy to read. Search engines will recognize that the keywords are relevant to the page content, which will provide the best SEO results.
4.Give a least 10 related sites thAT discuss about SEO?
*www.seochat.com
*www.google.com
*http://internationalmexico.com
*www.buzzle.com
*seobooks.com
*sphinn.com
*www.seoportal.com
*www.seopromotion.com
*http;//topsite.blogfox.com
*www.seoblogs.com
1.What is search engine potimization?
- is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results andis to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site.
2.How to do search engine optimization?
-is a complex endeavor, and there are no quick and easy ways to garner long term top positions in the search engine results pages. You can rely on our professional knowledge, best practices, skills and tools along with our careful attention and creative insight to assist you in improving your search rankings.
3.What are the do's and dont's of search engine optimization?
-DO'S-
Identify primary keywords and consistently use them throughout your SEO efforts
Write content on all available pages, such as listing descriptions, About Me pages, Custom pages and Reviews & Guides
Use catalogs and provide unique, supplementary content
Use formatting (H1 headers, bold, font size) to emphasize certain words or phrases
Pay particular attention to keywords in URL structures
Provide meta tags (page titles, meta descriptions and meta keywords)
Use Alt tags whenever you have images
Create links - this includes links in content, custom categories, etc.
Encourage external linking and bookmarking
Submit your site and pages to search engines when possible
-DONT'S-
Don’t duplicate content
Don’t hide text on a page or embed all text into graphics or images
Avoid splash pages with Flash and heavy graphic introductions. Keep your most valuable content upfront and in text.
Don’t include keywords in your meta tags that are not present in your content
Avoid spamming or unnaturally using the same keywords in your meta tags or content
Don’t use the same title tags across all pages
Don’t use redirects as much as possible. If you have to use one, use a 301 permanent redirect
Avoid link farms, or sites that simply link to numerous other sites, as most search engines interpret them as spam.
Avoid JavaScript when possible.
Avoid frames as they’re too complex for crawlers and too cumbersome to index
MORE RESOURCES.
4.Give a least 10 relatial sites that discuss about SEO?
1
http://topsites.blogflux.com/marketing-seo
2http://www.internetmarketingmexico.com/
3
http://pro.dbatrade.com/wordpress/
4
http://hariesdesign.com/new/
5
http://nikeseoblog.net.ru/
6
http://www.tolnetwork.com/
7
http://www.seoresearcher.com/
8
http://wulffy.blogspot.com/
9
http://www.google-success.com/
10
http://www.seofeed.com/
Authored By:
Jessa Balangawan
1.WHAT IS SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization Inc. is a professional search engine marketing firm, specializing in achieving high rankings for our clients on the Internet's major Search properties. For more than a decade, SEO Inc.'s certified ‘Search Engineers’, with a combined expertise of over 50+ years, have led the industry in developing highly effective, proprietary search engine optimization and marketing methodologies that have placed more than 700 leading corporations in the top rankings of the world's major search properties.
2.HOW TO DO SEARCH ENGINE OPTIMIZATIONS
*Choose the right keywords (keyword optimization)
*Optimize your pages for your selected keywords (web page optimization), and
*Get quality inbound links to your pages (off-site factors
3.What are the Do's and Don'ts of search engine optimization?
The Dos
There are still a lot of legitimate ways you can optimize your site to generate or maintain a high ranking without angering the search engines and causing them to drop you from their list. Here are some of the best things you can to do ensure your site has a high ranking:
* Ask relevant sites to link to your site.
2. Pay attention to keyword inclusion and placement.
* Create content-rich information pages to direct traffic to your site.
* Submit your site to online directories.
* Multiply and conquer.
The Don'ts
Now that we've covered the dos, here come the don'ts. Although these questionable tactics have worked well in the past, the search engines absolutely hate them. If they catch you using any of these tricks, they may go so far as to drop you from their listings.
*Beware of irrelevant links.
*Beware of irrelevant keywords. it.
* Don't "keyword stuff" your meta tags.
*Don't create "link farms." Link farms are the evil cousins of the information pages we discussed above. In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages, these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines.
* Avoid "free for all" link pages. .
4.Give at least 10 related sites that discuss about SEO.
*www.seoportal.com
*www.seopromotion.com
*www.sphinn.com
*www.google.com
*www.Oblogfox.com
*www.SEObook.com
*www.seochat.com
*www.http://internationalmexico.com
*www.seonewsblog.com
*www.seo addiction.com
*www.submitexpress.com
1. What is Search Engine Optimization?
Search engine optimization (SEO) is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines.
2. How to do search engine optimization?
Concerned that your business website isn't getting as many visitors as you had hoped? Maybe your search engine optimization needs tweaking.
While there are all kinds of ways to drive traffic to a website, search engines are still the traffic king. So improving the search engine optimization of your web pages is one of the best ways to increase the traffic to your site.
Improving the search engine optimization of your web pages will:
• improve the page's search engine rankings;
• increase the overall number of visitors to your web page;
• increase the number of site visitors who are genuinely interested in the products or services you're selling.
*Start the search engine optimization process by rereading the page you’ve chosen to optimize and picking some potential keyword phrases of two to three words that you think people will actually search for.
3. . What are the Do's and Don'ts of search engine optimization?
The Dos
1. Ask relevant sites to link to your site. In the past, scoring a high ranking with a search engine was all about positioning your keywords in "prime real estate" positions in your text and site coding. All that has changed, however, because these days, links are king.
2. Pay attention to keyword inclusion and placement. Keywords may no longer be the sole determining factor of a site's ranking, but they're still pretty important. The most useful places to include them are:
3. Create content-rich information pages to direct traffic to your site. An easy way to boost the number of pages that link to your site is to create some pages yourself to a site.
4. Submit your site to online directories. Be sure to submit your site to important directories such as Yahoo!, the Open Directory Project and About.com, as well as smaller directories. Your listing on these directories will help your ranking with the major search engines.
5. Multiply and conquer. Create a community of related sites that link to each other. Why stop at only one information page? The more content-rich sites that point to your site, the better.
The Don'ts.
1. Beware of irrelevant links. Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like relevant links.
2. Beware of irrelevant keywords. Search engines hate finding irrelevant keywords on your site-especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.
3. Don't "keyword stuff" your meta tags. In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines-but not any more. Search engines are on to this trick and will punish you for it by dropping your ranking.
4. Don't create "link farms." Link farms are the evil cousins of the information pages we discussed above. In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites.
5. Avoid "free for all" link pages. Don't bother placing links to your site on pages where everyone and their cousin is invited to put up a link.
4. Give at least 10 related sites that discuss about SEO.
www.sphinn.com
www.google.com
www.seopromotion.com
www.oblogfox.com
www.SEObook.com
www.SEOchat.com
www.SEOaddiction.com
www.seonewsblog.com
www.http://internationalmexico.com
www.allwebpromotion.com
1. What exactly is search engine optimization?
A. Search engine optimization, in a nutshell, is the process of overseeing the development or re-development of a website, so that it will naturally attract traffic by securing top ranking on the major search engines/directories for selected search terms and phrases.
2. How to do search engine optimization?
A. So you have a website and want it to rank well in Google, Yahoo and MSN search results (along with all the other, lesser-known search engines). You'd think that having a quality site dedicated to a specific topic would be enough, but that isn't always the case. The major search engines use automated "spiders" to crawl through millions of webpages a day to determine what each site (and page) is about. Each search engine uses its own algorithm to determine which sites and pages are the most relevant for each search a user types in.
These algorithms are constantly being updated and are always kept a secret from the public. Nobody knows the exact formula for showing up #1 in a search result and if you found it, it would likely change a few months later. Nevertheless, there are a few things that will always be important in the world of search engines and implementing these few tips will help you optimize your site in every search engine.
1. Quality, Dynamic, Original Content. The first thing to remember when trying to optimize your website for search engines is the goal of the search engines themselves: to provide users with the most relevant, pertinent information for their search. Since search engines want to provide their users with the most useful webpages surrounding the topics that the users are searching for, they are looking for content that is unique, updated regularly and of high quality.
If you only have a few sentences of general information on a certain topic, you're going to lose rankings (as you should) to sites with a lot of specific, original content that is pertinent to the user's search.
If you have a small site, take the time to write out a few in-depth articles about some of the basics surrounding your site's topic(s). If you have a large site with a variety of topics, consider hiring some freelance writers to do some research and write a detailed article about each topic.
Take the time to make each article original and different. If you simply replace a few words in each article but leave the majority of the content the same, the search engines will notice.
Note: Ensure that your content is not plagiarized from another site. The search engines can detect this and will look unfavorably on your site.
2. Linking. Search engines were built based on the concept of references and linking. Think of writing a research paper-you have to include your sources in a footnote or a bibliography. Search engines operate on the premise that the more people reference a single source, the more important that source must be. This has translated to links, so the more often people link to your site, the more relevant and useful it must be. And, the better the site that is linking to you, the more weight and importance that link holds.
The quality of your links is also a major factor in your site's search engine rankings. If you can create a quality site and convince other, related quality sites to link to you, you'll be well on your way to excelling in the search engine optimization game.
3. Keywords. Keywords used to be extremely important a year or so ago. While they're still a factor, search engines focus more on original, quality content than on repeating keyword phrases that appear throughout your webpage. With this said, the search engines do still need to decipher what your website or webpage is about, so using key phrases and terms where is makes sense in an article is always a good idea.
Don't saturate your site with 60 different ways to say the same thing, but be strategic about your keyword choice, frequency and placement and you'll be rewarded with a higher search engine ranking for those keywords and key phrases.
4. Meta Tags and URLs. It's still important to place your most highly trafficked keyword or keyword phrase in the URL and Meta Tag of each webpage. The search engines will certainly crawl this and compare it with the content of the page to determine when and where your site should appear in its results.
5. Deep Linking. While it is important to get quality links to the homepage of your site, it is equally important to get links to the internal pages of your website as well. An internal page might be easier to get an inbound link to. Maybe it's more relevant than the homepage of your site because it's more specific about or focused on a particular topic.
Your homepage is obviously affiliated with each internal page on your site, so the better your internal pages do, the better your homepage will do. Don't forget that the search engines index your internal pages too, which means that you may get a lot of traffic from a specific internal page having a high search engine ranking even if the rest of your site doesn't. Depending on your site, the majority of your users may never even see your homepage.
Remember that there's no secret formula for showing up at the top of search engine results, but utilizing the basics of search engine optimization can help. There's no substitute for a great site with original, useful content, but there are ways to make any site perform better.
3.What are the Do's and Don'ts of search engine optimization?
If you want your online business to be successful, it's a good idea to optimize your site on a regular basis to make sure it's got a good position in the Web's top search engines. However, in order to maintain your ranking, you have to keep on top of what's happening in the rapidly changing search engine industry. The rules that affected your ranking yesterday may be meaningless tomorrow.
Read on to learn more about the latest developments in the search engine industry and what key tactics you should?and shouldn't?use to optimize your site to make sure it gets a high ranking with all the major search engines. Plus we'll show you the tools and resources you can use to keep it there.
The Times, They Are a Changin'
For the past few years, the major search engines have been preparing to square off against each other and battle it out for the industry's top spot. Google has been No. 1 for a while now, but Yahoo! and MSN have been making moves to steal the crown.
With a close-to-55-percent market share, Google is still extremely powerful. Yahoo! is the closest runner-up with about 20 percent of users choosing it as their main search engine, and MSN is a distant but threatening third, with about 10 percent of the global usage share.
Keep in mind, however, that Google and Yahoo! power many of the smaller search engines. For example, Google powers the free listings featured on AOL and Netscape, plus the paid listings featured on AOL, Netscape, Ask Jeeves, HotBot, Teoma and Lycos. Yahoo! powers free listings featured on MSN, AltaVista, AllTheWeb and HotBot, plus the paid listings on MSN, AltaVista and AllTheWeb.
MSN won't be powered by Yahoo! for much longer, however: Recently, MSN came out with a preview of their own long-anticipated search engine technology. They're still working out the bugs, and the official MSN Search engine is still being powered by Yahoo!. But you can expect MSN to go solo sometime over the next few months.
You need to be aware of these changes if you want to gear your optimization efforts toward the engines that will send you as much traffic as possible. Of course, you also need to keep tabs on changes to the search engines themselves!
Search engines frequently change the algorithms they use to rank sites. They don't want unscrupulous site owners manipulating their indexing methods in order to get high rankings. By doing so, they damage the integrity of free search. As soon as the search engines become aware of a trick being used by "search engine spammers" to boost their site ranking, they figure out a way to catch them.
The search engines don't want to be manipulated by marketers. They want to provide the best unbiased results possible for any given search?or they'll lose users. That's why they need to change their algorithms so frequently?to stay ahead of the tricks people use to get top rankings.
So be careful! You don't want to catch yourself employing a great strategy promoted by a marketing "expert," only to find out it's a tactic the search engines hate! That could get you booted off their listings in no time flat.
Let's have a look at what exactly the search engines are currently looking for when indexing sites?and what they'll punish you for.
The Dos
There are still a lot of legitimate ways you can optimize your site to generate or maintain a high ranking without angering the search engines and causing them to drop you from their list. Here are some of the best things you can to do ensure your site has a high ranking:
1. Ask relevant sites to link to your site. In the past, scoring a high ranking with a search engine was all about positioning your keywords in "prime real estate" positions in your text and site coding. All that has changed, however, because these days, links are king.
Search engines place a huge amount of importance on the number of sites that link to yours. But it's not just the quantity of links that matter, it's also the quality. Search engines look at how relevant the links are, that is, how much the content of the linking site has in common with the content on your site. The more relevant, the better.
Search engines also look at how important the linking site is. What kind of online presence does it have? How much traffic does it get? For example, your site will get a higher ranking if it's linked to by sites such as BBC.com or nationalgeographic.com instead of, say, the personal homepage of your friend's neighbor's kid.
2. Pay attention to keyword inclusion and placement. Keywords may no longer be the sole determining factor of a site's ranking, but they're still pretty important. The most useful places to include them are:
• In your domain name?only make sure your keywords are in the root of your URL, not the stem. For example, if your main keyword phrase is "cell phones," try to get a domain name such as "www.cell-phones.com" instead of "www.mobileusa.com/cell-phones." Some search engines will actually penalize sites for including key words in the stem of a URL.
• In the title tags in your source code
• In the meta description of your site. This is much less important than it used to be, but it can't hurt.
• In your meta keyword tags
And be sure you only include relevant keywords. Search engines will penalize you if you try to sneak in keywords that have nothing to do with the content of your site.
3. Create content-rich information pages to direct traffic to your site. An easy way to boost the number of pages that link to your site is to create some pages yourself. However, you have to make sure these pages contain valuable content that provides people with useful information. Search engines hate "pointer pages" that have no content and exist only to add to the number of links pointing to a site.
Be sure the information relates to the content on your site and has your keywords placed in advantageous positions. This will boost the ranking of your pages with the search engines and ensure they get lots of traffic?which they can then redirect to your site.
4. Submit your site to online directories. Be sure to submit your site to important directories such as Yahoo!, the Open Directory Project and About.com, as well as smaller directories. Your listing on these directories will help your ranking with the major search engines.
5. Multiply and conquer. Create a community of related sites that link to each other. Why stop at only one information page? The more content-rich sites that point to your site, the better.
You can also boost the number of links that point to your site by dividing it into several separate sites that all link to each other. This works especially well if you sell a number of different products or services. If you build a different site to focus on each of your products and services, then you can also concentrate the use of specific keyword phrases on each site. That's another great way to boost your search engine ranking.
The Don'ts
Now that we've covered the dos, here come the don'ts. Although these questionable tactics have worked well in the past, the search engines absolutely hate them. If they catch you using any of these tricks, they may go so far as to drop you from their listings.
1. Beware of irrelevant links. Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like relevant links. If they find sites that have nothing in common with the content on your site linked to your Web site, they'll lower your relevancy rating.
2. Beware of irrelevant keywords. Search engines hate finding irrelevant keywords on your site?especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.
3. Don't "keyword stuff" your meta tags. In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines?but not any more. Search engines are on to this trick and will punish you for it by dropping your ranking.
4. Don't create "link farms." Link farms are the evil cousins of the information pages we discussed above. In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages, these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines.
The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.
5. Avoid "free for all" link pages. Don't bother placing links to your site on pages where everyone and their cousin is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
Now that you know the dos and don'ts of optimizing your site, let us introduce you to the essential tools and resources you need to utilize to optimize your site and stay on top of the search engine game. There are a lot of great tools out there that can help you optimize your site while ensuring that you stay on the good side of all the search engines. Here are a few of our favorites.
Tools
• WordTracker. This great online tool helps you select specific keyword phrases that will direct more traffic to your site. Free and paid versions are available.
• Optilink. A lot of search engine optimization experts swear by this software. It's a link reputation analyzer that helps you determine a site's reputation and why the search engines like it or dislike it. It comes in handy when you're checking out the competition or looking for reputable sites to link to yours.
• WebPosition Gold. This is a great piece of search engine placement software that generates Web pages designed to rank high on the major search engines. It also analyzes your existing Web pages, provides suggestions for improvement and tracks your ranking on different search engines.
Resources
• Search Engine News. Planet Ocean's online resource, "The Unfair Advantage Book on Winning the Search Engine Wars," is updated monthly and provides excellent optimization tips and information on the search engine industry.
• Search Engine Watch. This free site is another rich source of tips and information on the search engine industry. Paid memberships are available for more advanced content.
• Search Engine Guide. This free site contains a lot of useful information about the smaller search engines on the Web and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final Thoughts
Recent research by search engine optimization experts suggests that there's a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much poorer listing with Yahoo! and vice versa.
This could mean that webmasters are focusing their optimization efforts solely on one search engine while neglecting to improve their ranking with the other. Or they might be using optimization tactics that work for Google on Yahoo!, without being aware that Yahoo! uses different criteria to index a site.
Either way, sites that aren't optimized for both Google and Yahoo! are missing out on a lot of potential visitors.
And don't forget, MSN will soon be throwing its hat into the ring and switching from Yahoo! to its own search engine technology. When that happens, you should be sure to submit your site to MSN as well.
No one really knows what the future holds for the search engine industry, but one thing's for sure: Businesses that don't stay on top of the changes are going to find themselves slipping behind. Don't let that happen to your business!
4. Give at least 10 related sites that discuss about SEO.
A. www.ezwsinet.com
B .www.responsebuilders.com
C. www.hotchillimedia.com
D. www.startupnation.com
E. www.amazon.com
F.www.netscape.com
G.www.sgwebdesigner.com
H.www.webdevelopersjournal.com
I.www.outerboxdesign.com
J. www.bruceclay.com
1.)What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
2. How to do search engine optimization?
Do It Yourself Search Engine Optimization
A search engine optimization campaign can easily be divided in three fundamental stages:
Choose the right keywords (keyword optimization)
Optimize your pages for your selected keywords (web page optimization), and
Get quality inbound links to your pages (off-site factors).
In the next few pages, we will teach you how to follow a systematic approach to complete these three steps, using free tools available on the net.
PART I: Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
clearly describe the purpose and content of your site, and,
allow your site to show up as close to the first results page as possible.
A good position doesn't depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.
Let's start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them. That is why, from now on, we will talk about keyphrases, not keywords. Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).
We will first check the demand for your selected keyphrases.
Overture is a popular pay-per-click search engine. You will then type each of the keyphrases you selected, and see how many people search for those terms. This tool will show you only those searches conducted in Overture (and only in one month time). However, the relative popularity of each search term will be very similar in other search engines as well. In addition to telling you if your selected keyphrases are popular, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant to your site.
For example, if your first keyphrase was "Italian Restaurant", the Search Term Suggestion Tool will also display other popular search terms, like: "Gourmet Italian Restaurant", "Northern Italian Restaurant", "Italian Restaurant Pizzeria", "Italian Restaurant Miami", etc. You may also try other keyphrases, for example: "Italian Cuisine", and come up with more specific keyphrases, like: "Fine Italian Cuisine", "Italian Cuisine Miami", "Northern Italian Cuisine", "Italian Cuisine Fine Dining", "Gourmet Italian Cuisine", etc.
What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page. The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords. Naturally, you want to focus on keyphrases where competition is less fierce. For example, choosing "Italian Restaurant" alone will certainly hurt you. There are so many of them that your chances of showing up in an advantageous position within the search results are pretty slim.
Having said that, get your list of keyphrases, go to Google ( http://www.google.com ) and type-in each of them in the search box. Enter your keyphrases within quotation marks (to filter-out less relevant results), and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrase that:
Best describes the topic and content of your page
Is a popular search term according to Overture's Search Term Suggestion Tool.
Generates a relatively small number of results after performing the Google search.
If "Gourmet Italian Restaurant" is the keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider "Miami" a second keyphrase. Once you have chosen the keyphrases for you homepage, do the same for the other pages on your site.
After this, you will take your selected keyphrases and optimize your pages heavily for them. This involves placing them in strategic locations in the title, headings and body of each page, as we will see in Part II: Web Page Optimization.
Keep your keyphrases together.
Keywords in the body of your page: It is important to use your keywords heavily on your page, since this will help the search engine determine the topic of your page. Follow these tips as much as possible, since they will help search engines determine your page's relevance to your chosen keyphrases:
Use your keyphrases several times, and place them as close to the top of the page as possible.
Place your keyphrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your page.
Place your keyphrases in bold type phase at least once.
Repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective.
Since you have to repeat your keyphrases often, you must be especially careful not to make your text sound awkward. Your visitors should be able to read your page fluently and effortlessly. Remember that ultimately it is your readers who will decide if your page is worth the time they spend on it. A pleasant experience will make them more likely to come back.
A good resource on how to write search engine friendly copy without losing readability is this special SEO writing report by Jill Whalen.
You must make your page easy to navigate by the search engines. Search engines heavily favor text over graphics, and HTML over other editing formats.
Use text heavily, especially in your navigation bar. Avoid placing text in graphic format since the search engines won't be able to read it.
Avoid frames. Search engines have trouble following them, and they may index only the framed content page and not the navigation frame.
Avoid Flash and JavaScript: search engines don't follow either one. If you use flash, make an HTML version of your site available to your readers and the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the page, so it can be followed by the search engines.
Create a Site Map that includes all the pages in your site, and place a Site Map link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site!
If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too.
Make sure that all your internal pages link to your homepage.
Don't try to describe all your products or services in one page. It will confuse the search engine and dilute your page's relevance to your selected keyphrase. Instead, create different very focused pages, each with its own content and keyphrases, and optimize them too.
This is pretty much all you have to do to make sure that your page is optimized for your chosen keywords. The next and final step to increase your site's ranking is to get as many links to your site as possible, from quality sites that have a topic related to yours. This is what we will see in Part III: Off-Site Factors.
Part III: Off Page Factors
Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site's. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) "crawl" the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It's that simple. Following these four steps is the best way to get the quality links you need:
It is maintained by voluntary editors who review your site prior to inclusion. Being listed in this directory is important because it is used by Google and America Online to build their directories. Getting listed is free, but it may take a few weeks or even months to get listed, which can be a bit frustrating. However, there is a strong believe among search engine optimization experts that an Open Directory Project listing can significantly increase your page rank in Google, so you must take the time to submit your site and do it right (list your site in the right category and strictly follow their submission guidelines). Submissions to Yahoo! are no longer free for commercial sites (your site can be reviewed in about a week for a fee of $299 although inclusion in the directory is not guaranteed. However, if you do get accepted, the $299 fee will be due every year if you want your site to continue to be listed). A link from Yahoo’s directory is still one of the best links you can get, and it is worth the money you spend getting listed. Submit articles: There are many sites where you can publish articles in your field of expertise. This is a great way to establish yourself as an expert and to drive quality traffic to your site. The key is to include your resource box at the end of your article. A resource box is a small paragraph with a brief description of you and your business, where you include a link to your site. This way, every time somebody picks up your article and publishes it in their website or newsletter, your link will be there for readers and search engines to see and follow. Exchange links with reputable sites: You must try to find quality sites that are compatible to your site's topic (not direct competitors), and ask the webmaster for a link exchange. This will give you highly targeted traffic and will improve your score with the search engines.
You can freely reprint this article provided that you include the following resource box:
The Nitty Gritty of Search Engine Optimization (by Jill Whalen) This special report in ebook form is probably the most thorough guide on how to write for the search engines. Making sure that your main keywords are well represented in your page copy without sacrificing readibility is not always easy, but this special report shows you how to do it.
3. What are the Do's and Don'ts of search engine optimization?
The Dos
There are still a lot of legitimate ways you can optimize your site to generate or maintain a high ranking without angering the search engines and causing them to drop you from their list. Here are some of the best things you can to do ensure your site has a high ranking:
1. Ask relevant sites to link to your site. In the past, scoring a high ranking with a search engine was all about positioning your keywords in "prime real estate" positions in your text and site coding. All that has changed, however, because these days, links are king.
Search engines place a huge amount of importance on the number of sites that link to yours. But it's not just the quantity of links that matter, it's also the quality. Search engines look at how relevant the links are, that is, how much the content of the linking site has in common with the content on your site. The more relevant, the better.
Search engines also look at how important the linking site is. What kind of online presence does it have? How much traffic does it get? For example, your site will get a higher ranking if it's linked to by sites such as BBC.com or nationalgeographic.com instead of, say, the personal homepage of your friend's neighbor's kid.
2. Pay attention to keyword inclusion and placement. Keywords may no longer be the sole determining factor of a site's ranking, but they're still pretty important. The most useful places to include them are:
In your domain name?only make sure your keywords are in the root of your URL, not the stem. For example, if your main keyword phrase is "cell phones," try to get a domain name such as "www.cell-phones.com" instead of "www.mobileusa.com/cell-phones." Some search engines will actually penalize sites for including key words in the stem of a URL.
In the title tags in your source code
In the meta description of your site. This is much less important than it used to be, but it can't hurt.
In your meta keyword tags
And be sure you only include relevant keywords. Search engines will penalize you if you try to sneak in keywords that have nothing to do with the content of your site.
3. Create content-rich information pages to direct traffic to your site. An easy way to boost the number of pages that link to your site is to create some pages yourself. However, you have to make sure these pages contain valuable content that provides people with useful information. Search engines hate "pointer pages" that have no content and exist only to add to the number of links pointing to a site.
Be sure the information relates to the content on your site and has your keywords placed in advantageous positions. This will boost the ranking of your pages with the search engines and ensure they get lots of traffic?which they can then redirect to your site.
4. Submit your site to online directories. Be sure to submit your site to important directories such as Yahoo!, the Open Directory Project and About.com, as well as smaller directories. Your listing on these directories will help your ranking with the major search engines.
5. Multiply and conquer. Create a community of related sites that link to each other. Why stop at only one information page? The more content-rich sites that point to your site, the better.
You can also boost the number of links that point to your site by dividing it into several separate sites that all link to each other. This works especially well if you sell a number of different products or services. If you build a different site to focus on each of your products and services, then you can also concentrate the use of specific keyword phrases on each site. That's another great way to boost your search engine ranking.
The Don'ts
Now that we've covered the dos, here come the don'ts. Although these questionable tactics have worked well in the past, the search engines absolutely hate them. If they catch you using any of these tricks, they may go so far as to drop you from their listings.
1. Beware of irrelevant links. Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like relevant links. If they find sites that have nothing in common with the content on your site linked to your Web site, they'll lower your relevancy rating.
2. Beware of irrelevant keywords. Search engines hate finding irrelevant keywords on your site?especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.
3. Don't "keyword stuff" your meta tags. In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines?but not any more. Search engines are on to this trick and will punish you for it by dropping your ranking.
4. Don't create "link farms." Link farms are the evil cousins of the information pages we discussed above. In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages, these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines.
The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.
5. Avoid "free for all" link pages. Don't bother placing links to your site on pages where everyone and their cousin is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
Now that you know the dos and don'ts of optimizing your site, let us introduce you to the essential tools and resources you need to utilize to optimize your site and stay on top of the search engine game. There are a lot of great tools out there that can help you optimize your site while ensuring that you stay on the good side of all the search engines. Here are a few of our favorites.
4. Give at least 10 related sites that discuss about SEO.
www.google.com
www.sphinn.com
www.seonewsblog.com
www.SEOaddiction.com
http://www.se-flash.com/
http://www.webrankingconsultants.com/
http://www.theinternetpresence.com/
1. What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Search engine optimization (SEO) is the practice of guiding the development of a Web site so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases. That's a long and rather complicated sentence, and yet it hardly begins to define search engine optimization
Search engine optimization (SEO) is tweaking your web pages so that they come up on the first page of results for popular search phrases in all major search engines.
2.How to do search engine optimization?
Search engine optimization doesn’t cost, but not paying attention to search engine optimization costs you plenty. The following are tips, techniques, and the tools you need to create a search engine friendly website or blog. SEO (Search Engine Optimization) is the technique of fixing code, writing keywords, and making your site an open door to search engines to come in and explore.
3.What are the Do's and Don'ts of search engine optimization?
Here’s something that is fast to read and does the job! The 10 do’s and don’ts of SEO. Five techniques you should always do to push your site to the top of the search engine results pages (SERPs) and keep it there, and five things which you should always avoid, to protect your site from a possible penalty or risk it from being banned altogether.
Search engines frequently change the algorithms they use to rank sites. They don't want unscrupulous site owners manipulating their indexing methods in order to get high rankings. By doing so, they damage the integrity of free search. As soon as the search engines become aware of a trick being used by "search engine spammers" to boost their site ranking, they figure out a way to catch them.
The search engines don't want to be manipulated by marketers. They want to provide the best unbiased results possible for any given search—or they'll lose users. That's why they need to change their algorithms so frequently—to stay ahead of the tricks people use to get top rankings.
The Dos
There are still a lot of legitimate ways you can optimize your site to generate or maintain a high ranking without angering the search engines and causing them to drop you from their list. Here are some of the best things you can to do ensure your site has a high ranking:
1. Ask relevant sites to link to your site. In the past, scoring a high ranking with a search engine was all about positioning your keywords in "prime real estate" positions in your text and site coding. All that has changed, however, because these days, links are king.
Search engines place a huge amount of importance on the number of sites that link to yours. But it's not just the quantity of links that matter, it's also the quality. Search engines look at how relevant the links are, that is, how much the content of the linking site has in common with the content on your site. The more relevant, the better.
Search engines also look at how important the linking site is. What kind of online presence does it have? How much traffic does it get? For example, your site will get a higher ranking if it's linked to by sites such as BBC.com or nationalgeographic.com instead of, say, the personal homepage of your friend's neighbor's kid.
2. Pay attention to keyword inclusion and placement. Keywords may no longer be the sole determining factor of a site's ranking, but they're still pretty important. The most useful places to include them are:
In your domain name—only make sure your keywords are in the root of your URL, not the stem. For example, if your main keyword phrase is "cell phones," try to get a domain name such as "www.cell-phones.com" instead of "www.mobileusa.com/cell-phones." Some search engines will actually penalize sites for including key words in the stem of a URL.
In the title tags in your source code
In the meta description of your site. This is much less important than it used to be, but it can't hurt.
In your meta keyword tags
And be sure you only include relevant keywords. Search engines will penalize you if you try to sneak in keywords that have nothing to do with the content of your site.
3. Create content-rich information pages to direct traffic to your site. An easy way to boost the number of pages that link to your site is to create some pages yourself. However, you have to make sure these pages contain valuable content that provides people with useful information. Search engines hate "pointer pages" that have no content and exist only to add to the number of links pointing to a site.
Be sure the information relates to the content on your site and has your keywords placed in advantageous positions. This will boost the ranking of your pages with the search engines and ensure they get lots of traffic—which they can then redirect to your site.
4. Submit your site to online directories. Be sure to submit your site to important directories such as Yahoo!, the Open Directory Project and About.com, as well as smaller directories. Your listing on these directories will help your ranking with the major search engines.
5. Multiply and conquer. Create a community of related sites that link to each other. Why stop at only one information page? The more content-rich sites that point to your site, the better.
You can also boost the number of links that point to your site by dividing it into several separate sites that all link to each other. This works especially well if you sell a number of different products or services. If you build a different site to focus on each of your products and services, then you can also concentrate the use of specific keyword phrases on each site. That's another great way to boost your search engine ranking.
The Don'ts
Now that we've covered the dos, here come the don'ts. Although these questionable tactics have worked well in the past, the search engines absolutely hate them. If they catch you using any of these tricks, they may go so far as to drop you from their listings.
1. Beware of irrelevant links. Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like relevant links. If they find sites that have nothing in common with the content on your site linked to your Web site, they'll lower your relevancy rating.
2. Beware of irrelevant keywords. Search engines hate finding irrelevant keywords on your site—especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.
3. Don't "keyword stuff" your meta tags. In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines—but not any more. Search engines are on to this trick and will punish you for it by dropping your ranking.
4. Don't create "link farms." Link farms are the evil cousins of the information pages we discussed above. In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages, these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines.
The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.
5. Avoid "free for all" link pages. Don't bother placing links to your site on pages where everyone and their cousin is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
4.Give at least 10 related sites that discuss about SEO.
* sciencedirect/science.com
*http://news.stepforth.com/2006-news/10-Minute-Optimization-Redux.shtml
*blog.case.edu/webdev.com
*groups.google.com.ph
*www.searchbliss.com
*Buzzle.com
*sphinn.com
*webpronews.com
*google.com
*www.seochat.com
Thanks for wonderful information.
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